PR & Corporate Communications is a vast
field of issues that deserve a deep study and investigation in order to
understand the best way to reach, not only our business objectives, but our
communications ones through traditional and new media.
Current international environment make us re-think
our theoretical background while the shadows of crisis seem to cover the way we
do business. On the other, hand, technology is continually setting milestones in
terms of communications, narrowing geographical distances.
What is the role of the PR & Corporate
Communications in this complex environment? I personally think that there are
some keys that could let us understand how it works.
#1 Times of uncertainty
How can we reduce the gap of uncertainty in
times in which no one know exactly what could happen to our economy and business
environment? Communicators must work to deliver valuable and useful information
to managers so that they can take wise decisions, let’s call it environment
information. This process must be working according to a well designed communications strategy.
#2 Communications 2.0
Communications 2.0 are defined by a wide range
of new channels of communication online. Those new media are characterised by
their intensive interaction with our audiences, and the viralization of the
information.
#3 Businesses are more public
Thanks to new media, public affairs are more
public than ever. Companies are pushed to be more transparent, and have to deal
with, not only traditional opinion leaders on TV, Radio o newspapers; but with
bloggers and those who have something say on Facebook, Twitter or Youtube.
#4 Smart Storytellers are more important than
ever
Every company needs a smart and proactive
storyteller, able to catch people’s attention to our company mission and core
of values. A good storyteller should make people fall in love with company’s
brand making a match between audiences and business in terms of inspiration.
#5 Corporate communications as a useful tool of
change
Times of uncertainty bring the necessity of
being well prepared for economic, social and cultural changes. A dynamic and
strong culture will be able to face those changes, taking advance of them. Corporate
communications and PR, are not only a one way motorway but a vehicle to take
smart decisions.
Let's get in touch:
Facebook: Durand.Comunicaciones
Twitter: @durandcom
Linkedin: Luis Durand
Skype: luis.durand1
1 comentario:
Hi Luis,
Very nice post. This post has described all about the change of corporate communication PR according to the present time.
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