💥 5 Classic B2B Marketing Mistakes (And How To Avoid Them) by Raman Sehgal 💥

  MARKETING   Raman Sehgal is the founder of ramarketing, an international agency helping firms raise profile & generate leads in the life science sector.

I’ve spent the past two decades working in marketing roles within technical business-to-business (B2B) and industrial industries. Sexy, I know. It’s fair to say I’ve seen the good, the bad and the drab. As I reflect on my receding hairline and the fact that I’m old enough to be a parent to several of my agency colleagues, I figured I’d extract some useful wisdom from yesterday’s experiences that could help your company and your customers today.

🔴The ULTIMATE GUIDE to B2B MARKETING in 2021 🔴

  MARKETING   Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.

The biggest determinant of effective marketing, however, is your audience.

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all.

Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations.