MARKETING Raman Sehgal is the founder of ramarketing, an international agency helping firms raise profile & generate leads in the life science sector.
I’ve spent the past two decades working in marketing roles within technical business-to-business (B2B) and industrial industries. Sexy, I know. It’s fair to say I’ve seen the good, the bad and the drab. As I reflect on my receding hairline and the fact that I’m old enough to be a parent to several of my agency colleagues, I figured I’d extract some useful wisdom from yesterday’s experiences that could help your company and your customers today.
