Hyundai is working towards a more sustainable future in order to strengthen its brand. The company's main goal is to neutralize its emissions by 2045, and to achieve this, they are reinventing their value chain and evolving towards more sustainable processes. In addition to this, Hyundai is also looking for ways to reinvent mobility, moving from autonomous driving towards "meta-mobility" which involves sectors such as robotics, particularly Urban Air Mobility.
To support these efforts, the brand has acquired Boston Dynamics and established the global innovation community CRADLE. They are also working on a new concept called "Project Hero," which aims to create a circular economy in the mobility sector by recovering and reusing materials from end-of-life vehicles.
Hyundai's dedication to sustainability is reflected in its products as well. The IONIQ 5, an electric SUV, features sustainable materials such as eco-leather and fabrics made from recycled plastic in the interior, and its exterior paint is made from rapeseed oil and bioplastics. While electric cars have traditionally been associated with certain myths about their practicality in daily use, such as range anxiety and the lack of charging infrastructure, the IONIQ 5 and other models from the brand aim to break these stereotypes. The IONIQ 5 offers a range of up to 480 kilometers and has a fast charging system that allows it to charge up to 80% in just 18 minutes.
Hyundai's commitment to sustainability and innovation not only benefits the environment, but also helps to strengthen the brand by demonstrating a dedication to progress and a vision for the future. The company's efforts in sustainability and mobility will undoubtedly have a positive impact on society as a whole and will continue to set them apart as a leader in the industry.
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