Internal communications is probably one of the less explored fields in the world of corporate communications but it is one of the most important elements in the process of building a strong reputation and corporate image.
From my personal experience, I had the opportunity to know some companies keen on improve their image without working in important aspects of their corporate identity which means an effective process of internal communications.
But, what is internal communications?
Internal communications is the process of generation of messages throughout the whole company as an holistic perspective, and it is always present in every human actavity.
There is always internal communications from the beginning of the company, and it is shaped according to the business culture and its core values.
These insights are very important for us to understand the necessity to manage the flow of messages around the organization as a way to develop a strong identity that will be later the base of a successful reputation.
Why is important internal communications to build a strong reputation?
Workers and employees of the company are the most important ambassadors of the company. They know the business, the good points and their dirty little secrets. People outside will tend to believe what they say about the brand, the company and its leaders, no matter how millionaire our advertising campaign is; workers build the business reputation from inside the organization.
If you people are not happy, believe me, there is no way to develop a good reputation among you key stakeholders.
How to develop a successful internal communications plan?
- Where are you?
- Looking for key information
- Analize the business corporate culture
- You need a strategy
- Tools of investigation.
- Identification of main audiences.
- Identification of communications problems
- Setting communications goals.
- Setting messages
A tone of communication.
- Media selection
Once you have these elements clear, you can develop your internal communication plan, according to the established time that you have scheduled previously. Remember, the core of you communications plan is to get coherence, motivation and identification; without this you can't improve your external communication and corporate reputation.