domingo, 8 de enero de 2023

馃挜 What you DID NOT know about how STEVE JOBS REVOLUTIONIZED INTERNAL COMMUNICATION at APPLE


Have you ever worked in a company where internal communication was lacking? If so, you may be able to relate to what the Society for Human Resource Management (SHRM) says: 66% of employees consider effective communication to be essential for their job satisfaction.

But why is internal communication so important for job satisfaction? There are several reasons. Firstly, when employees feel well-informed about what is happening in the company, they have a more positive attitude towards their work. According to a study by the University of Ohio, 73% of employees who feel well-informed have a positive attitude towards their work.
On the other hand, when employees feel that they are not informed about what is happening in the company, they can feel frustrated and demotivated. A survey conducted by VitalSmarts found that 60% of employees who feel they are not informed about what is happening in the company are more likely to look for a job elsewhere.

In addition, effective internal communication can help foster collaboration and teamwork, which can improve the efficiency and performance of the company. A study by Stanford University found that companies with effective internal communication have a 25% lower likelihood of experiencing losses due to communication errors.

To illustrate these points, let's consider the case of the technology company Apple. When Steve Jobs returned to Apple as CEO in 1997, one of his first priorities was to improve internal communication. According to an article in Forbes, Jobs created "Friday Club", a weekly meeting where employees could express their concerns and ask questions directly to the leadership team. In addition, Jobs instituted an "open door" policy, meaning that any employee could enter the office of any other employee without an appointment.

These internal communication measures, along with others, helped foster a culture of transparency and collaboration at Apple and contributed to the company's success. The job satisfaction of employees may also have improved due to a greater sense of inclusion and participation in decision-making.

In summary, internal communication is a key element for employee job satisfaction. When employees feel well-informed and have the opportunity to participate and ask questions, they have a more positive attitude towards their work and are less likely to look for a job elsewhere. In addition, effective internal communication can improve the efficiency and performance of the company by fostering collaboration and reducing errors due to a lack of communication. Don't underestimate the importance of internal communication in your company and consider implementing strategies to improve it.

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