► Introduction to Principles of Corporate Communication by Cees van Riel (read by me!)

 Hi everyone, today I would like to share with you guys a new format in which I will share with you interesting readings focused on corporate communications and reputation, for you guys to explore the roots and fundatons of this important tool. 

In this specific case, I will read the introductory part of Principles of Corporate Communications by Cees van Riel, who explore and articulate important ideas in regards of communications and its applications in terms of management. 

For sure there will be some case studies such as Shell or British American Tobacco; as well as some other cases that will enlight your theoretical and practical approach.