BRANDING Creo que para todos está más que claro que debemos contruir una huella, una impronto en torno a nuestra habilidades profesioales, de manera que repercuta directamente en nuestros objetivo de desarrollo, no solo profesional sino laboral.
Parte de ese esfuerzo es contruir nuestra marca personal, que particularmente creo, no se limita al plano profesional, sino también a nuestros aspectos personales en todos los roles que nos toca llevar.
En 1520, un icono de la VIRGEN MARÍA llora 27 LAGRIMAS de SANGRE, que QUEDAN IMPRESAS en el LIENZO. 500 años después, Juan Manuel Cotelo reflexiona sobre este milagro, el sufrimiento de María y Jesús, durante el pregón de la Semana Santa de Cocentaina, el pueblo donde sucedió el milagro. Gracias a la Cofradía Pía Unión del Milagro y a la TV local por cedernos las imágenes. Gracias a todos los asistentes.
MARKETING La actual coyuntura está obligando a todos los habitantes del mundo a cambiar sus modos de vida en todos los sentidos posibles; desde los comportamientos más simples y elementales hasta las más intrincadas decisiones geopolíticas que involucran países, regiones y bloques esconómicos; de eso no cabe ninguna duda.
Tú sabes, el tiempo suele transcurrir de manera fugaz e imperceptible debido a la comodidad que nos produce estar con la otra persona, sin importar dónde y cómo estemos con ella.
Sin embargo, el tiempo y otros factores hacen que aparezcan las primeras imperfecciones, los primeros claroscuros de una relación que, muy en el inicio, parecia de cuento.
MARKETING SEO, in its acronym in English Search Engine Optimization, is the execution of a series of content optimization actions (content SEO), optimization of your website (SEO on-page) and the achievement of links from other websites ( linkbuilding), with the main goal of improving our position in search engines, for certain search terms, in order to increase traffic to our website.
Positioning your website in the first positions will increase the visibility of your business by attracting more traffic to the web, increasing your probability of getting more sales or conversions.
MARKETING Although all of us want to reach our audiences and stakeholders in a rpoper way, not all of us know exactly how to develop the correct message in order to be effective during the digital marketing process.
Furthermore, since every brand is different, it’s important to take a custom approach. One-size-fits-all just won’t work.
But have no fear. Digital marketers do this kind of thing every day, and we’re here to help get you started.
TECHNOLOGY The Information reports that competition regulators have not even begun a formal review of the deal, first announced in September 2020.
Regulators have had informal discussions with both companies, but nothing concrete has emerged. Regulatory approval in the country was expected to be difficult due to the ongoing trade war with the US, and the fact that if Arm was owned by an American company, it could be subject to the same export limitations.
BUSINESS Under Armour (UAA) – Under Armour shares jumped 4.5% in the premarket, after the athletic apparel maker beat estimates on the top and bottom lines and the company raised its full-year forecast. Under Armour reported quarterly earnings of 24 cents per share, compared to a consensus estimate of 6 cents a share.
Translate Bio (TBIO) – French drugmaker Sanofi (SNY) agreed to buy the U.S.-based biotech company for $3.2 billion, or $38 per share in cash. Translate Bio specializes in mRNA technology, the type that was used to produce the Pfizer and Moderna Covid-19 vaccines. Translate Bio shares soared 29.6% in premarket trading.
BUSINESS Giant Eagle is reinstituting a mask policy for all people in its stores – workers and customers – regardless of vaccination status.
The policy takes effect for Giant Eagle, Market District and GetGo employees beginning Wednesday, Aug. 4.
For customers, required mask wearing begins Friday, Aug. 6. Complimentary masks will be available.
MARKETING Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
The biggest determinant of effective marketing, however, is your audience.
If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all.
Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations.
The Gold Cup final is Sunday night in Las Vegas as the United States men's national team faces off against Mexico. Both teams are undefeated up to this point, but both barely got through to the final, needing dramatic late winners to advance from the semifinal round. The Americans got a late goal from Gyasi Zardes to beat Qatar, while it was Hector Herrera who saved El Tri against Canada. Here's how you can watch the match and what to know: