There are some of important guidelines in branding suggested by Wally Olins regarding the way we communicate ourselves as communicators:
1.- What do you stand for?
2.- Who do you talk to? Who do you listen to?
3.- What do you say?
4.- How do you say it?
5.- Where do you say it?
6.- How do you manage it?
All of them are based on our network and que quality of our communication we send out. By having all of these clear, you ensure a successful campaign